Showpad named an Inc. Power Partner 2022

Showpad has been named one of Inc. Magazine’s 2022 Power Partners. Thousands applied, but only 252 were given this honor. Here's why...

Showpad Wins 2022 SaaS Awards

Showpad's been named as a winner in the 2022 SaaS Awards for Best Content Management Innovation in a SaaS Product! Find out why.

What got you here, won’t get you there.

Forget the Hype: How to Actually Make Personalized Video Work

Uncover how personalized video helps organizations in highly competitive industries transform sales cycles and relationship-building.

How Patricia Westfall of Kaiser is leading the move from field sales to virtual selling | Building Modern Sellers Blog Series

Learn how Kaiser Permanente uses sales enablement to add value during virtual conversations with customers—and partner with marketing on curated content.

The Key to Unlocking Sales Enablement Success? Integration.

Sales enablement professionals are on the hook for deal size, velocity and other revenue goals. Here’s how to better track your impact.

Marketing’s new role: Chief buyer advocate

Marketers know B2B buyers have all the power, and you’ve learned to embrace data-driven, relevance-led marketing. Now you can help sales do the same.

Static Selling Is Killing B2B. Here's How To Resurrect It

Buyers hate cold calling, spam and scripted conversations. Here’s how to prep your salesforce to sell to buyers how they want you to.

Does the New Sales Equation Add Up for Buyers?

B2B sales are slowed by buyers’ lack of confidence—and lack of time to find the answers they need. Empowered sellers short-circuit those obstacles.

Why Off-Platform Content is a Dead End

Sales and marketing content consumed within an enablement platform is 10X more valuable than content consumed off-platform because it feeds insight.

The Sales Enablement Flywheel Grows Up

Eager, committed buyers don’t come along every day. So don’t leave engagement to chance—here’s how to put control in your sales team’s hands.

Virtual platform walkthrough

B2B buyers have shifted how they buy. Old-school tactics like scripted sales pitches and cold calls just don’t cut it anymore (and can come across as desperate or, worse, creepy). Arm yourself with the tactics and technology to stop chasing after buyers and start making it easy for them to buy from you.