Content Archives

Content

Spotlight

webinars January 28, 2025

Excellence Enabled 2025: AI in Enablement Innovation

Sign up for the on-demand broadcast premiere of Showpad’s “Excellence Enabled 2025” to learn about AI in enablement innovation with new industry research, product reveals, and customer success stories.

Article February 7, 2019

Sales Enablement Defined: What is a Sales Enablement Tool?

Sales enablement tools put your sales enablement strategy into action, combining content management, training and CRM into one easy solution.

Report January 2, 2019

The Showpad Sales Transformation Maturity Model

We developed the Showpad Sales Transformation Maturity Model to help organizations understand where they are in meeting buyer expectations.

Article December 18, 2018

B2B Buyers Want Digital Content But They Want This One Thing Too

The proliferation of digital content has significantly changed the B2B buyer journey. People can find information anywhere online.

Article December 10, 2018

It’s That Time of Year: Sales Kick-Off Planning

Showpad allows you to create, store, track, and update all selling content in one location, making the sales kick off process more efficient.

Report December 10, 2018

The New UK B2B Buyer Experience Report

B2B sales in the UK is changing, with longer paths to purchase and more complex deals. Sales reps can reposition themselves.

Article December 5, 2018

Gartner Recognizes Showpad as Representative Vendor in Market Guide for Digital Content Management for Sales

Gartner recognizes Showpad as representative vendor in market guide for digital content Management for sales.

Article October 24, 2018

At Showtime18, Showpad COO Jason Holmes Says Getting Marketing and Sales Closer Together Starts With Mutual Respect

At Showtime18, Showpad COO Jason Holmes says getting marketing and sales closer together starts with mutual respect.

Article October 18, 2018

5 Showtime18 Companies Go Home With Best-in-Class Trophies at SAM Awards!

Showtime18 is the largest sales enablement conference in the world and the place where sales enablement projects are recognized.

Article October 18, 2018

Showpad co-founders use exclusive data to show what buyers want

Creating better buyer experiences was the theme of “the Future of Sales Enablement,” the Wednesday session at Showtime 18.

Article October 12, 2018

4 Things to do Now to Create a Better Buyer Experience

Learn 4 things to do now to create a better buyer experience. Buyers are taking longer to make purchasing decisions.

Report October 2, 2018

The New B2B Buyer Experience Report

Creating better experiences is key to establishing a closer, and more trusting, relationship with your buyers.

Article September 4, 2018

Making sure content is shareable, no matter the device, is key to keeping prospects happy

Buyers accustomed to accessing content on the go or at home and on whatever device they choose now expect the same ease in their businesses.