CMO Network Summit, Amsterdam
Past event May 16, 2022
The Benelux CMO Network brings together the leaders in Marketing, Communications, Digital and Engagement from the largest enterprises globally to share best practice case studies, discuss the changes and opportunities facing the industry as well as to network with their peers in an intimate setting that is closed to the media and run under the Chatham House Rule.
Please visit the following website for registration.
Schedule
- 15:25
There was a time in the not-so-distant past when a round of golf or a steak dinner was enough for a skilled sales rep to seal the deal. Nowadays, not so much. Today’s B2B buying is digital-first. Buyers prefer to do their own research online—waiting until late in the game to talk to sales. Sales organizations need the right people, processes, and technology in place to deliver the seamless, digital-first buying experience today’s B2B buyers expect.
In this session, Christophe Bostyn, RVP Sales at Showpad, will share insights into:
- Emerging trends impacting the B2B buying process and buyer-seller dynamics
- The role of analytics, automation, and skills development in the future of B2B sales
- What marketing and sales teams need to start doing differently to keep up and stand out
- How sales enablement technology drives better digital-first experiences—for sellers and buyers
In this session, Christophe Bostyn, RVP Sales at Showpad, will share insights into:
- Emerging trends impacting the B2B buying process and buyer-seller dynamics
- The role of analytics, automation, and skills development in the future of B2B sales
- What marketing and sales teams need to start doing differently to keep up and stand out
- How sales enablement technology drives better digital-first experiences—for sellers and buyers
Christophe Bostyn,
RVP Sales, Showpad
