Improving the Buying Experience With Content

Sales enablement insights from 504 of your peers shares that content is one of the most-discussed marketing and sales strategies used by enterprises today, and with good reason: survey after survey places content at or near the top of executives’ sales and marketing priorities.

However, according to a new survey conducted by Showpad, 78% of sales and marketing professionals believe the content available to them is sub par.

Download the report to learn more about key findings, including:

• The highest performers are more likely than others to have access to targeted, customized content
• 85% of respondents report using sales enablement strategies
• 73% of high performers know which content is most useful at specific points in the sales cycle