You’re optimizing every marketing channel, except the real revenue driver:
your sales team.
You’ve obsessed over optimizing search, social, events, and even direct mail. And while you’re busy measuring and perfecting every marketing channel, your sales team — the real revenue driver — is being overlooked.
The time sellers spend with buyers is the most impactful.
Sales interactions have the greatest potential to drive revenue and the highest level of buyer attention and engagement. Aligned sales and marketing teams achieve 24% faster revenue growth.¹ Your sales team owns an opportunity to add meaningful value and build trust — an opportunity that other marketing channels simply don’t have.
But you're not making
the most of it.
But despite your efforts, you still can’t get your sales team to deliver a consistent and compelling message. 70% of B2B companies say their sales and marketing teams alignment is not very good² which can lead to poor ROI on your marketing investments and cost companies 10% of their annual revenue.³
This doesn’t have to
be your story.
The right content, training, and tools enable you to harness the full potential of your most important marketing channel: your sales team.
Get started with the following resources.
PITCH ELEVATOR
Perfect your pitch. Align your team. Powered by AI.
Are you giving sales the messaging they need? Find out if your elevator pitch is pure genius or a total snooze with help from our AI-powered coaches. Submit your pitch and get instant feedback to sharpen your message. Then, invite your sellers to submit pitches too and see how aligned you are.
MARKETING LEADER SPOTLIGHT
How to be a revenue-aligned marketing leader.
Get expert insights from Hamilton Mann, Group VP, Digital Marketing and Digital Transformation at Thales Group. Hear his advice on how marketing teams can better align with their sales teams to drive revenue impact. Plus — deep dive into the top challenges marketing leaders need to stay ahead of this year.
MARKETING GUIDE
How to optimize your most important marketing channel: your sales team.
Discover the five key challenges preventing your marketing team from harnessing the revenue potential of your sales team. Get specific, actionable advice on how to overcome each challenge, reap the full benefits of messaging alignment, and drive revenue impact.
1 Source: Grey Matter Marketing
2 Source: Revenue Marketing Alliance
3 Source: LXA Hub